News

"Driven to Deliver Great Performance and Great Value" - Dave Latimer, Founder/CEO

March 5, 2010

"For more than 25 years, I worked in the truck stop industry, building the first national network of heavy-duty quick lube service centers. I listened to pros like you talk about your need to improve performance and reduce operating costs. That’s why I started U.S. LUBE – to deliver the best performance additives for less."

“If you haven’t yet tried our OIL ENHANCER and UPPER CYLINDER LUBRICANT, compare and save. You’ll discover why so many pros now prefer U.S. Lube.”

“And to all of you who have already switched to U.S. LUBE, thank you for your business – and the opportunity to serve you!”

U.S. Lube Rolls Out New Product Line Nationwide

March 5, 2010

EL PASO, TX – D&M Global Marketing has announced that its new line of U.S.
Lube oil and diesel treatment products is now available at select truckstops, travel
centers, parts stores, and dealerships nationwide.

The product line, developed using advanced technologies, is now available at Petro
Stopping Centers and Love’s Travel Centers coast to coast. U.S. Lube’s initial line-up
of products is geared to the needs of professional, over-the-road drivers. The U.S. Lube
starting line-up includes products ranging from oil and fuel additives to an upper-cylinder
lube and hub oil.

The company’s flagship product is U.S. Lube Oil Enhancer – a one-of-a-kind
additive, which raises oil pressure, improves engine power, and protects engine oil from
heat and corrosion. Made of 100% petroleum stocks, Oil Enhancer is available in quart
and gallon containers.

U.S. Lube’s Upper-Cylinder Lube was recently showcased at Love’s Travel Center locations in more than 30 states. Upper-Cylinder Lube is specially formulated to clean fuel injectors, while also helping to increase power and fuel economy. This product helps dissolve carbon build-up, which is often responsible for burning pistons. As a result of brisk sales of the Upper-Cylinder Lube, Love’s is planning to quickly expand its offering of U.S. Lube products at its travel centers nationwide.

Other products integral to the company’s initial launch are U.S. Lube-branded Diesel Fuel Treatment with anti-gel, Hub Oil, Gear Lube, Injector Cleaner and Trans Fix and Power Steering Stop Leak.

U.S. Lube has formulated its products to comply with federally mandated low sulfur fuel requirements. Truck owners will also be in compliance with their manufacturer warranties if they use U.S. Lube products as directed.

The U.S. Lube product line was created by D&M founder and Chief Executive Dave Latimer, who previously led the development and operations of Petro Stoping Centers’ quick-lube, tire and maintenance business – Petro:Lube. Mr. Latimer said he built on his 25 years of frontline, “in the pits” experience to design the U.S. Lube products which are “designed to improve diesel engine performance, enhance preventive maintenance, and reduce operating costs.”

“I have spent most of my career serving professional drivers – especially
owners/operators and small fleets,” said Mr. Latimer. “I know that they are continually
looking for ways to reduce their total cost of equipment ownership and operation,
especially given the current high fuel prices. Our mission is to help them achieve that
goal.”

El Paso-based D&M Global Marketing was founded in 2007 by Dave Latimer, a former Executive Vice-President of Petro Stopping
Centers, responsible for its Petro:Lube quick-lube, tire and maintenance business.
D&M’s U.S. Lube line of preventive maintenance products is designed to improve diesel
engine performance, enhance preventive maintenance, and reduce operating costs. The
U.S. Lube product line currently ranges from oil and fuel additives to an upper-cylinder
lube and hub oil.

Battle of the Bluegrass Pulling Series

September 1, 2010

August 31, 2010(Louisville, KY)
U.S. Lube Claims First Battle of the Bluegrass Pulling Series Win
The Battle of the Bluegrass Pulling Series (BOB Series) is proud to announce that legendary puller Keith Race(Red Rattler) is the first puller in the BOB Series to win an event using a U.S. Lube product. On August 7, 2010, in Sturgis, Kentucky, Race out pulled 14 tractors in the Pro Farm class, winning the event. Race was using the U.S. Lube Oil Enhancer in his tractor. “I can tell a difference in the performance of my tractor. It responds more quickly, meaning it is getting better lubrication.” Commented Race.
Pro Farm Tractors are one of the most popular classes in the BOB Series. Competition is very tight, as tractors are limited to 470 cubic inch with a 3 inch limit on the inlet of the turbo charger. The top tractors in this class make over 1200 horsepower. “If U.S. Lube’s Oil Enhancer can perform that well with all the strain of a 1200 HP diesel engine, it will be a great product for my trucking company.”, commented Race.
The BOB Series is the largest truck and tractor pulling series in the South, sanctioning over 40 events annually. The BOB Series runs several classes of trucks and tractors, including the very popular Diesel Truck classes. The BOB Series has over 400 members and is hosting a major event this December 10-11, 2010, indoors, at the Kentucky Horse Park in Lexington, KY. This event will have over 200 pullers from across the United States pulling against the top pullers from the BOB Series.
For more information about the Battle of the Bluegrass Pulling Series, please go to our website at www.bluegrasspulling.com.

Battle of the Bluegrass Pulling Series

June 24, 2010

U.S. Lube has signed on to sponsor the Battle of the Bluegrass Pulling Series for 2010. With over 60 events featuring 8 classes of pullers using U.S. Lube as their additives of choice.