News

Battle of the Bluegrass Pulling schedule

April 16, 2012

Here is the 2012 Schedule.

The Willoughby's Season

March 21, 2012

If there is one word to describe Steven and Scott Willoughby, it would be “Diesel”. “If it has a diesel engine, then we want to be around it. We love the smell, the power and sound.” Said Scott Willoughby. These two brothers are among some of the top truck pulling stars that use U.S. Lube, both on the track and in their business.
Steven and Scott are from Winchester, Kentucky. Steven is the owner of Interstate Diesel, a diesel repair and high performance shop. They also sell U.S. Lube to their customers. “We recommend U.S. Lube because we use and it works great.” Said Steven. “The Fuel Injection cleaner has worked wonders for us. The U.S. Lube Fuel Injection Cleaner keeps guck from building up, and it extends the life of your injectors. It also increases your fuel economy, and your engine will run a lot smoother.” Said Steven.
The Willoughby’s father, Scott Sr., uses the U.S. Lube in his taxi service as well. “My taxi vans run smoother and the fuel economy is better. U.S. Lube is the only product I put in our taxi’s.” said Scott Willoughby, Sr.
Both Steven and Scott Willoughby use U.S. Lube Fuel Injection Cleaner and the Oil Enhancer in their pulling machines. With U.S. Lube, Scott has been a two time champion in the Work Stock Diesel Truck class with the Battle of the Bluegrass Pulling Series. He has recorded over 20 wins in that class. Steven has been a two time runner up in the Pro Street Diesel Truck class division, seeing the Winners Circle several times as well. “We don’t endorse a product unless we use it and knows it works, and U.S. Lube is the real deal.” Said Steven.
For more information about when you can see the Willoughby’s Pulling Team on the track, please go to the Battle of the Bluegrass Pulling Series website at www.bluegrasspulling.com and click on the 2012 schedule.

U.S. Lube to be Major Sponsor of the 37th Annual Lanesville Heritage Days

February 2, 2012

February 1, 2012

The Lanesville Heritage Days, a three-day festival that celebrates the history and heritage of small towns, will take place on September 14-16, 2012, at the Lanesville, Indiana Community Park. Attendance to the event is estimated to be over 80,000! Over 300 Antique Tractors will be on display, and an Antique Pull will take place on Thursday night (September 13). Antique Farm Equipment, Mules and Horses and old Threshers machines, working the crops as they did in years gone by will be featured. A midway with rides and attractions are also a part of this massive event. Many will come to exhibit their tractors and wares, enjoy the great food, and watch the Battle of the Bluegrass Truck and Tractor Pull scheduled for September 14 and 15. The Battle of the Bluegrass Pulling Series has been sponsored by U.S. Lube the past three seasons and is the largest pulling series in the South.
U.S. Lube will have several representatives at the event, along with new dealers, and will be accepting applications for new dealers in the area!
For more information on the Lanesville Heritage Days, please go to their website at www.lanesvilleheritageweekend.org.
For more information about the Battle of the Bluegrass Pulling Series, please go to the website at www.bluegrasspulling.com.

Late Model Champion Dan Tipton

December 2, 2011

U.S. Lube would like to congratulate Dan Tipton for his championship season in the Late model division. Dan, always a fierce competitor in the South, powered his way to the 2011 Championship. Tipton is the President of Mission Transport of Loudon, TN. He said "I started using U.S. Lube in all of my equipment 3 years ago. Their products have really helped us lower fuel and maintenance costs in my trucking business. Dave Latimer suggested I use it in my race car and it has really made a difference. We will be back next season to defend!"

Elliott and U.S. Lube lead the way....

August 18, 2011

August 18, 2011(Louisville, KY)
Barry Elliott and U.S. Lube Lead the Way in the Battle of the Bluegrass Pulling Series
Just past midway through the pulling season, odds are on Barry Elliott to win the points title in the Pro Farm Tractor class. Barry Elliott, a native of Hutson, KY., has been in the winner’s circle five times so far this year, and is currently leading the Battle of the Bluegrass Pulling Series (BOB) points. “I have been using U.S. Lube since last year and it has really made an improvement on the performance of my tractor.” Said Elliott. “I use both the Oil Enhancer and the Fuel Injection Cleaner, and both products are really moving me down the track.” Commented Elliott.
Barry Elliott competes in the Pro Farm Tractor class with the BOB Series. The BOB Series is the largest regional pulling series in the United States, sanctioning over 50 events annually throughout Kentucky, Indiana and Tennessee. The Pro Farm Tractor class is by far the most competitive, with winners sometimes winning the events by pulling less than an inch over the other teams. Pro Farm Tractors are limited to 470 cubic inches and most use an agricultural motor that matches the tractor they pull. They are also limited to one turbo charger with a maximum inlet size no larger than three inches. Horsepower ranges around 1200, using motors that came from the factory that were once making around 200. “The rules are such that a puller must use anything they can to pull that extra inch for the win. U. S. Lube has really helped me get that competitive advantage.” Commented Elliott.
Barry Elliott is the owner of Elliott Engineering, a company that makes products for industrial uses. “If a company has an out of the box idea that they need done, they see me.” Said Elliott. Elliott has several hundred patents in his name. Elliott is among several of the top teams using U.S. Lube in their pulling tractors, hauling trucks, on the farm and in their semis.
For more information about Barry Elliott or the Battle of the Bluegrass Pulling Series, please go to our website at www.bluegrasspulling.com.

US Lube Seeks Distributors and Retailers for its Line of Additive Products

February 10, 2011

US LUBE, an emerging marketer of high-quality lubricants and additives, is seeking to build new distributor and retail relationships both in the U.S. and internationally. The U.S. LUBE product line includes 11 products, including our flagship OIL ENHANCER and UPPER CYLINDER LUBRICANT. Our products are now being sold in major truck stop chains (e.g., Pilot, Love’s, etc.) and leading independents nationwide across the U.S. and Canada as well as in certain heavy duty truck and parts dealers. Our focus is now on building partnerships with companies or individuals who can play a key role in our expansion into the consumer automotive aftermarket retail channel or other non-truckstop sales channels. Contact U.S. LUBE Founder and CEO Dave Latimer at (915) 525-5698 or dlatimer@OilEnhancer.com

U.S. Lube Rolls Out New Product Line Nationwide

March 5, 2010

EL PASO, TX – D&M Global Marketing has announced that its new line of U.S.
Lube oil and diesel treatment products is now available at select truckstops, travel
centers, parts stores, and dealerships nationwide.

The product line, developed using advanced technologies, is now available at Petro
Stopping Centers and Love’s Travel Centers coast to coast. U.S. Lube’s initial line-up
of products is geared to the needs of professional, over-the-road drivers. The U.S. Lube
starting line-up includes products ranging from oil and fuel additives to an upper-cylinder
lube and hub oil.

The company’s flagship product is U.S. Lube Oil Enhancer – a one-of-a-kind
additive, which raises oil pressure, improves engine power, and protects engine oil from
heat and corrosion. Made of 100% petroleum stocks, Oil Enhancer is available in quart
and gallon containers.

U.S. Lube’s Upper-Cylinder Lube was recently showcased at Love’s Travel Center locations in more than 30 states. Upper-Cylinder Lube is specially formulated to clean fuel injectors, while also helping to increase power and fuel economy. This product helps dissolve carbon build-up, which is often responsible for burning pistons. As a result of brisk sales of the Upper-Cylinder Lube, Love’s is planning to quickly expand its offering of U.S. Lube products at its travel centers nationwide.

Other products integral to the company’s initial launch are U.S. Lube-branded Diesel Fuel Treatment with anti-gel, Hub Oil, Gear Lube, Injector Cleaner and Trans Fix and Power Steering Stop Leak.

U.S. Lube has formulated its products to comply with federally mandated low sulfur fuel requirements. Truck owners will also be in compliance with their manufacturer warranties if they use U.S. Lube products as directed.

The U.S. Lube product line was created by D&M founder and Chief Executive Dave Latimer, who previously led the development and operations of Petro Stoping Centers’ quick-lube, tire and maintenance business – Petro:Lube. Mr. Latimer said he built on his 25 years of frontline, “in the pits” experience to design the U.S. Lube products which are “designed to improve diesel engine performance, enhance preventive maintenance, and reduce operating costs.”

“I have spent most of my career serving professional drivers – especially
owners/operators and small fleets,” said Mr. Latimer. “I know that they are continually
looking for ways to reduce their total cost of equipment ownership and operation,
especially given the current high fuel prices. Our mission is to help them achieve that
goal.”

El Paso-based D&M Global Marketing was founded in 2007 by Dave Latimer, a former Executive Vice-President of Petro Stopping
Centers, responsible for its Petro:Lube quick-lube, tire and maintenance business.
D&M’s U.S. Lube line of preventive maintenance products is designed to improve diesel
engine performance, enhance preventive maintenance, and reduce operating costs. The
U.S. Lube product line currently ranges from oil and fuel additives to an upper-cylinder
lube and hub oil.

"Driven to Deliver Great Performance and Great Value" - Dave Latimer, Founder/CEO

March 5, 2010

"For more than 25 years, I worked in the truck stop industry, building the first national network of heavy-duty quick lube service centers. I listened to pros like you talk about your need to improve performance and reduce operating costs. That’s why I started U.S. LUBE – to deliver the best performance additives for less."

“If you haven’t yet tried our OIL ENHANCER and UPPER CYLINDER LUBRICANT, compare and save. You’ll discover why so many pros now prefer U.S. Lube.”

“And to all of you who have already switched to U.S. LUBE, thank you for your business – and the opportunity to serve you!”

Battle of the Bluegrass Pulling Series

September 1, 2010

August 31, 2010(Louisville, KY)
U.S. Lube Claims First Battle of the Bluegrass Pulling Series Win
The Battle of the Bluegrass Pulling Series (BOB Series) is proud to announce that legendary puller Keith Race(Red Rattler) is the first puller in the BOB Series to win an event using a U.S. Lube product. On August 7, 2010, in Sturgis, Kentucky, Race out pulled 14 tractors in the Pro Farm class, winning the event. Race was using the U.S. Lube Oil Enhancer in his tractor. “I can tell a difference in the performance of my tractor. It responds more quickly, meaning it is getting better lubrication.” Commented Race.
Pro Farm Tractors are one of the most popular classes in the BOB Series. Competition is very tight, as tractors are limited to 470 cubic inch with a 3 inch limit on the inlet of the turbo charger. The top tractors in this class make over 1200 horsepower. “If U.S. Lube’s Oil Enhancer can perform that well with all the strain of a 1200 HP diesel engine, it will be a great product for my trucking company.”, commented Race.
The BOB Series is the largest truck and tractor pulling series in the South, sanctioning over 40 events annually. The BOB Series runs several classes of trucks and tractors, including the very popular Diesel Truck classes. The BOB Series has over 400 members and is hosting a major event this December 10-11, 2010, indoors, at the Kentucky Horse Park in Lexington, KY. This event will have over 200 pullers from across the United States pulling against the top pullers from the BOB Series.
For more information about the Battle of the Bluegrass Pulling Series, please go to our website at www.bluegrasspulling.com.

Bluegrass Super Pull

December 20, 2010

December 16, 2010(Louisville, KY)
U.S. Lube Customers among the Champions at the 2nd Annual Bluegrass Super Pull
This past weekend, the 2nd Annual Bluegrass Super Pull, held at the Alltech Arena at the Kentucky Horse Park in Lexington, KY, U.S. Lube customers picked up a win in the ever-popular Pro Farm Tractor class. Jeff Tackett, from Glencoe, KY, pulled his International Tractor named “Logan’s Run” farther than anyone else to claim the win. “This is the biggest win of my career, and I was using the U.S. Lube Oil Enhancer in my tractor. My tractor is running smoother and producing more horsepower than ever before,” said Tackett. “I am also using U.S. Lube in my semis and on the farm,” commented Tackett.
The Pro Farm Tractor class is one of the most popular classes with the Battle of the Bluegrass Pulling Series. These tractors are allowed to run up to 470 cubic inches, and are limited to a three inch inlet on their turbocharger. These tractors produce in excess of 1200 horsepower. “I put the U.S. Lube Oil Enhancer in my pulling tractor and saw results immediately. I have seen very good results in my semis by using the U.S. Lube Oil Enhancer and the Fuel Injector Cleaner,” said Tackett. Also in contention was Barry Elliott (Revisions) and Keith Race (Red Rattler). Both of these tractors made the finals in the Pro Farm class.
In other classes, two-time Work Stock Diesel Truck champion, Scott Willoughby (Winchester, KY), took home a second place in Work Stock. Willoughby also took home a third place in the Pro Street Diesel Truck class, running against trucks with larger turbos. “The U. S. Lube products really do increase the power and help the motors to run smoother,” commented Willoughby. “We sell U.S. Lube products in our diesel repair and performance shop (Interstate Diesel, Winchester, KY) and our customers really love it,” said Willoughby. Darren Smith also made the Finals in his Light Limited Super Stock Tractor known as Walkin’ Tall. “We had problems earlier in the year with the engine, but once we put the U.S. Lube Oil Enhancer in the tractor, it has been running so much better,” commented Smith.
The Bluegrass Super Pull is the largest sanctioned pulling event in the state of Kentucky. Over 220 pullers from 14 states were in competition at this event. The Battle of the Bluegrass Pulling Series is the largest pulling series in the South, looking to sanction over 50 events in 2011.
For more information on the Battle of the Bluegrass Pulling Series, please go to their website at www.bluegrasspulling.com